At Pinarello, innovation, passion, and precision are at the heart of everything we do. We push the limits of design, technology, and performance to create bikes that inspire.

We are a global team of thinkers, creators, and engineers united by a deep love for cycling.

Joining Pinarello means becoming part of a culture that lives and breathes cycling. Where ideas matter, beauty and function go hand in hand, and every detail counts.

We are looking for a dynamic and results-oriented Country Manager to lead and grow our presence in the Benelux region.

As the Country Manager, you will be responsible for overseeing all commercial activities, driving sales growth, and ensuring alignment with global strategies. You will manage a team of direct employees and independent sales agents, while acting as the main point of contact for key accounts and strategic partners.

Key Responsibilities:

• Lead and grow Pinarello’s sales in the Benelux area.
• Coordinate orders and deliveries in collaboration with Pinarello’s Customer Service.
• Maintain regular reporting to the Commercial Director and Area Sales Manager.
• Define and implement the national sales strategy to meet revenue and growth targets.
• Ensure alignment with global sales policies, pricing structures, and brand guidelines.
• Recruit, onboard, and mentor sales staff and independent agents.
• Develop and coordinate local projects and events in the region.
• Analyze sales KPIs and drive continuous improvement.
• Support demand planning and forecasting efforts.
• Build strong relationships with existing dealers and identify new business opportunities.
• Collaborate cross-functionally with internal teams (marketing, product, finance, logistics) to support local operations.
• Monitor and manage budgets, forecasts, and reporting for the region.
• Act as the regional contact point for key accounts and strategic partnerships.

Objectives in the Region:

• Visit and support existing dealers.
• Identify and acquire new dealers.
• Drive sales growth in the region and expand Pinarello’s market presence.
• Ensure dealer alignment with Pinarello’s brand and commercial strategy.
• Consolidate current dealer network and turnover.
• Provide regular updates on dealer credit issues to senior management.

Market and Dealer Analysis:

• Analyze dealer structure: shop size, employee count, total annual turnover.
• Evaluate existing brands in-store and assess the Pinarello brand positioning.
• Estimate sales potential per dealer.
• Study competitor pricing and strategy.
• Deliver accurate sales forecasts and market insights.

Who You Are:

• Proven experience in sales leadership, preferably within the cycling, sports, or premium consumer goods sectors.
• Strong knowledge of the Benelux market and dealer/distributor ecosystem.
• Excellent communication, negotiation, and interpersonal skills.
• Strategic mindset with strong business acumen and analytical skills.
• Capable of managing both internal teams and external partners.
• Self-motivated, goal-oriented, and adaptable.

If you share our drive for excellence and want your work to make a real impact, we want to hear from you. Send us your application today.

Benefit: Auto aziendale
Retribuzione supplementare: MBO